Led by Michael Crain, the former Chief of Staff to the U.S. Ambassador to the People’s Republic of China, MDC Strategies offers three distinct services:

Market Penetration/Trade Facilitation — Successful business expansion requires understanding your target market. From broad market reports on industry sectors to effective due diligence on potential partners, MDC Strategies provides the necessary background for a company to make a decision about how and when to enter the Chinese market. Entering the market successfully requires a strategic market plan addressing your needs and protecting your interests while navigating the Chinese regulatory system.

Government Relations — MDC Strategies has institutional knowledge of China’s government and regulatory operations and can develop an effective government advocacy strategy. Much like Washington, the plan would first identify key players in government and those people and institutions outside government that shape public opinion, making sure to emphasize your positive contribution to the local market. Thereafter, continuous follow-up on your behalf keeps the dialogue current and allows you to obtain approval or support of future business transactions.

Public Relations — Nothing happens in China without relationships.  To be successful, you must not only manage the relationship with Chinese government officials but also relationships with other private sector organizations, businesses, clients and the media.  Your business must be perceived as making an investment in China, not just exploiting its people or resources. MDC Strategies can develop a full public relations strategy.